Brand story

Introduction of Topping brand:

Foshan Topping Jewelry Co., Ltd. is a wholly-owned subsidiary of Foshan KeKe Jewelry Group Co., Ltd. It is an advanced customization jewelry brand under KeKe Jewelry Group Co., Ltd. After years of development, it has become a big and influential jewelry production and customization enterprise in China. At present, KeKe Group has 3 jewelry manufacturing factories, two jewelry design companies, two foreign trade export companies and one electroplating factory, it also has three customized jewelry brands such as "KeKe", "Topping " and "Freedom". The products include 925 silver, 304 stainless steel, 316L stainless steel, tungsten steel, brass, zircon, crystal, amber, diamond, natural gemstone, agate, pearl, pine , shells, enamels and other series of jewelry products in jade. After more than 20 years of development, it has become the core supplier of many well-known brands in the world, including Pandora!

The founder of Topping worked in the world's top 500 companies for more than 15 years before engaging in the jewelry industry. He is specialized and advocating the Delicacy management method of Japanese and western companies. He believes that the market competition is the competition of quality, delivery time and price , but how can we get good quality, delivery time and price ? He believed that firstly we must rely on Delicacy management, and secondly we have to continue to improve and innovate.

At the beginning of his first touched jewelry industry by chance, he just thought that wearing jewelry could bring beauty and fashion to people, after getting familiar with Jewelry, his knowledge about jewelry became richer, he thinks that wearing jewelry is not only pursuing of beauty and the essence of beauty is the value standard that people follow today, it has common and individual characteristics, but also including: 

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People like wearing jewelry such as rings and necklaces, not to show the objects themselves to the outside, but to integrate with people as an accessory to show their individual characteristics, Jewelry can be a good way to use things to describe people and express themselves;

Loving jewelry, even loving the implied meaning of jewelry. Jewelry design is a very interesting thing. In the world of jewelry design, colors, graphics, locations, cultures, and materials are all vivid, and can be combined and imagined freely to reveal the physical phenomena and their own laws of things, these are the things that the wearer recognizes and needs, and it is in line with the wearer;

Every piece of natural jewelry is the best gift that nature gives to human beings. Many natural jewelry is rich in minerals, it can be in contact with the body when wearing to achieve the unity of human beings and accessories so as to harmony and unity of man and nature;

Each piece of jewelry is unique, and each piece has its own legend. Love, appreciation, and inheritance all need the wearer to continue the story.

In view of above understanding and cognition about jewelry, he was decided to create the Topping jewelry brand in 1998. At the beginning of it’s establishment, the positioning and business philosophy of Topping Jewelry was clarified: to help customers realize their dreams and be a pioneer in the world jewelry customization industry.

Implied meaning of Topping brand

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The design and quality for each piece of jewelry is meticulously crafted and continuously improved, Topping only do the best jewelry with top quality;

1. Help people continue to pursue beauty & individuality, and help customers to continuously realize new design solutions for jewelry;

2. Every piece of Topping jewelry is unique because of its customization, and we give each piece an emotion and inheritance;

3. We strive to help sellers who love the jewelry industry and people who love jewelry to realize their dreams; 

To become the best customization jewelry manufacturer in China, to help people who love jewelry to realize their dreams, and to support every customer who chooses to cooperate with us!